Setting the asking price for their Brooklyn homes for sale is one of the most important decisions homeowners have to make in the selling process.  Why is it so important?

• You only get one chance to make a good first impression. With so many competing Brooklyn homes for sale, yours has to pop out immediately as a good value or buyers will move on, unlikely to return. You get one stab at your home’s debut, and it’s easy to blow it.

• Set the price too high and you could hurt your chances of selling your home. The amount of traffic a home gets in the first week on the market is about 5 times what it gets the following weeks.  The traffic continues to decrease every week. You might say, “Well, I’ll just lower my price.”  This hurts almost as much as it helps.  It conveys to buyers (the few who are still considering your home) that your home was overpriced and may still be.

• Setting the price too low can be almost as harmful. Buyers who are looking in a specific price range may not consider your home because of the low price tag.  They assume it will not fulfill their needs or worry that there’s something wrong with it.

How do you know what that magic number should be for your home?  Here are 3 factors to take into consideration when setting your asking price:

1.Neighborhood sales prices: Recent closed sales in your immediate neighborhood offer the most pertinent data for predicting the sale price of your home.  List prices of homes still on the market should be taken into consideration also, because they show the current pricing trend.  A professional real estate agent will do all this research for you as part of their services.

2.Condition of your home: If your home has been better maintained, is more up to date and shows better than the other Brooklyn homes for sale, it will sell faster and for more money. Updates, even those as minor as having current paint colors, impact pricing.  Updated kitchens and baths are especially important to buyers.

3. Appraisal value: As the seller, you can get an appraisal on your home before putting it on the market.  You’ll have to pay for it, but it may be worth it to get access to this pricing tool.

Ready to sell your home?  Let me do the research for you and help you set the best price to get your home sold.  Call Charles D’Alessandro of Fillmore Real Estate today at  (718) 253-9600 ext 206 or email me at  charlesdalessandro@fillmore.com

Charles D’Alessandro

charlesdalessandro@fillmore.com
tel 718 253-9600
fax 718 253-9573

Brooklyn Real Estate Blog 3 Tips to Protect Yourself from National and Brooklyn Real Estate Fraud

A little-known tool that I use to keep updated on national and Brooklyn real estate news is Google Alerts. It’s a handy tool. A few days ago, Google Alerts sent me a list of online links, along with one talking about an individual being indicted for real estate fraud. Today, I received another Alert with a link to real estate fraud. Unfortunately, it turned out to be another case, rather than the same one.

I love being a  Brooklyn real estate represenative. I enjoy being able to help home sellers find buyers, and buyers find their dream homes. With all those trying to sell homes, buy homes or keep the homes they have, I get angry when I see reports of fraud like these:

• On June 18, 2010, Sacramento Today reported that two individuals were arrested for six counts of real estate fraud, pretending to be licensed with the Department of Real Estate.

• On July 8, 2010, Fraud News reported that three individuals in New York were found guilty of real estate fraud to the tune of $23 million.

It’s become enough of a major issue, in fact, that the IRS has created a page on their website specifically for information on real estate and mortgage fraud.

Your home is too precious to risk with these con-artists. Don’t take a chance on giving away your savings or your house. The following tips, while few in number, can help ensure that the home you buy is a home you get to keep:

Tip #1: Research potential real estate agents or agency.

Don’t just ask about their credentials, because credentials can be faked. Ask for their client lists. Contact those clients personally to discuss their experiences with the real estate agents. When you do look at their credentials, take it one step further and check with their real estate boards. Are they actually members? Interview them and gather as much information as you can before hiring anyone to sell or find you a home.

Tip #2: Verify details with your lender.

Many agents do the paperwork for you. In fact, it’s one of the big selling points of having an agent. However, an unscrupulous person may provide your lender with a fraudulent amount for the selling price. Before signing any deal, check with your lender and verify the details. Talk with them face to face, if possible, rather than on the phone.  Read everything before signing.

Tip #3: Never use an agent who will “fudge the facts.”

Some agents may be willing to adjust your qualifications to help you get a loan. While this might sound like a great deal if you have a bad credit history, consider this: if an agent is willing to adjust this part, what else are they willing to adjust that they may not tell you about?

While owning Brooklyn real estate can be a dream come true, not doing your homework can turn it into a nightmare. Be careful and, if you suspect fraud, report it!

If you’re trying to sell or buy a home and want a reputable agent, I’d like to apply for the job. Call me at (718) 253-9600 ext 206 or email me at charlesdalessandro@fillmore.com to schedule an interview.

Charles D’Alessandro

charlesdalessandro@fillmore.com
tel 718 253-9600
fax 718 253-9573

Brooklyn Real Estate Blog 4 Reasons to List Your FSBO with a Brooklyn Real Estate Agent

Going it alone and listing your home as for sale by owner can be exciting at first, but there is a turning point where the prospect of losing money makes it necessary to bring in help. Here are four reasons to change your plan and list your home with a Brooklyn real estate agent in order to facilitate a sale.

1. 1. Speed: If your property has been languishing on the market for more than three months, it is no longer fresh. People will avoid it simply because it hasn’t sold. A Brooklyn real estate agent can give your home wider exposure and get traffic moving through it again.
2. 2. Knowledge: Fresh eyes on a project are helpful in any business endeavor. You can be too close to your home. You love it and see it in a positive light that can often overlook minor items that will kill a sale. Your Brooklyn real estate agent can help you see the problems you didn’t even know existed.
3. 3. National Exposure: As a FSBO (for sale by owner) seller, you are not able to list your home on the official MLS (multiple listing service). That exposure alone can get much faster responses and sales. Additionally, a professional real estate agent markets your home on multiple websites which gives your home a virtual Open House 24 hours a day, 7 days a week.
4. 4. An Earthly Advantage: Many FSBOs price their homes way over market for two reasons.  First, they love their home and see certain aspects of their home as more valuable than they really are.  Second, they don’t have extensive knowledge of the real estate market nor do they have the ability to do accurate home price comparisons. You ‘might’ know what your neighbor’s house sold for 5 years ago, but do you know what it is worth now?  And even more importantly, do you know exactly how comparable your house is to that one? A professional real estate agent has access to all that information.

If you would like to know more about how a professional real estate agent can help you sell yourBrooklyn home, I can help.  Give  Charles D’Alessandro of Fillmore Real Estate a call today at 9718) 253-9600 EXT.206 or email me at charlesdalessandro@fillmore.com for more information.

Charles D’Alessandro

charlesdalessandro@fillmore.com
tel 718 253-9600
fax 718 253-9573

Brooklyn Real Estate Blog The FSBO Mindset: Successful Ways to Sell Your Brooklyn Real Estate

When you first set out to sell your home, you are probably excited by all the possibilities, maybe a little scared, and often thinking about the best ways to save money. Many times saving money when selling Brooklyn real estate means trying to sell it as a FSBO (For Sale By Owner). If you have the conviction, the salesmanship, and the know how you might be able to sell your home yourself and keep the commission in your pocket. There are, however, a few key elements you should be aware of when attempting to sell your own home.

Your House—Not Your Home

The first trick of selling your own home is to immediately stop thinking about it as your home. It may seem like an insignificant change and purely a matter of semantics but as your ‘home’ you will have far less ability to coldly asses its value than simply as a piece of  Brooklyn real estate—a house.

As a ‘home’ it will be harder to handle rejection, off-handed comments by viewers, and a feeling of general violation as strangers traipse through your rooms at all hours of the day interrupting your home life. As a house it is simply a piece of property you have to move. Thinking about your property as just a house, a structure you need to get rid of, will help you detach emotionally enough to have realistic expectations and the ability to handle the stress of selling.

Be Realistic

Carefully assess the value of your Brooklyn real estate. Check out the competition. Know what others have to offer in your same neighborhood and what their prices are.

Prepare and Market

Get rid of personal items. Put them in storage. Eliminate all the clutter of everyday living and make your home sparkle. Also remember that no one will be viewing your house if they don’t know it’s for sale. Get the word out in as many ways as possible.

If you would like help selling your Brooklyn home, give me a call at (718)253-9600 ext 206 or email me at charlesdalessandro@fillmore.com.

Charles D’Alessandro

charlesdalessandro@fillmore.com
tel 718 253-9600
fax 718 253-9573

Brooklyn Real Estate Blog Economy Bringing Families Closer Together in Brooklyn Homes

Although the economy has been a catalyst for many issues, some of the trickle-down effects have had positive effects on Brooklyn homes. One of the most notable is that families are drawing closer together.

Over the past thirty to forty years, the “steps” to take for growing up were always one, grow up and two, move out. Few parents ever considered that their now adult children might be moving back in to their quiet, empty Brooklyn homes. However, with the economic problems hitting millions of Americans, the number of multi-generational households is growing.

During the Great Recession and more specifically in 1940, approximately 25% of households were multi-generational. Homes often held children, grandchildren, and sometimes even great grandchildren – four familial generations. However, as the U.S. economy began to prosper and the baby boomer generation grew into adults, more homes became single family households. By 1980, only 12.1% of homes held more than one generation.

Now, the percentages are once again beginning to climb. Loss of jobs, foreclosed homes and lack of security has contributed to approximately 49 million Americans, or 16.1%, living in multi-generational homes. While this is far from ideal for those in a hurry to leave the nest, the benefits are many.

I once asked a single mother what it was like moving back in with her parents.  She said, “It was hard at first, redefining the boundaries, but having my parents around has been a blessing in disguise. My kids have a stabilizing influence and extra attention, while I get occasional breaks that I normally wouldn’t get. We eat dinner together too, which helps build the family atmosphere for my kids. It’s not all smiles and roses, there’s a lot of compromise, but it works.”

For those who have been thinking about letting your family move in to your Brooklyn home, try to consider more than just the negatives. Look at the positives as well.  And what could be more positive than closer family ties?

Whether you need to upgrade to a bigger family home or downgrade to a smaller one, I can help. Call Charles D’Alessandro of Fillmore Real Estate at (718) 253-9600 ext.206 or email me at charlesdalessandro@fillmore.com for more information.

Charles D’Alessandro

charlesdalessandro@fillmore.com
tel 718 253-9600
fax 718 253-9573

According to RealtyTrac, 1 in 70 homes have received foreclosures notices since January, 2010 – a total of 1.7 million houses in the U.S. Was your Brooklyn home one of them? In previous blogs, we’ve covered several ways to avoid foreclosure, but a rising trend has brought another possibility to the forefront.

According to a recent Pew Research Center study, many individuals are surviving the economic blues by expanding their households. By the end of 2008, more than 16%, or 49 million, of Americans lived in a household with more than one generation. Although the statistics aren’t back yet for 2009 -2010, experts expect the numbers to be even higher.

These Americans aren’t all young college graduates moving back in with mom and dad, either. Parents have moved in with children, children with parents – somehow, even siblings have managed to live together in relative harmony. This trend spans across the board from single parents to elderly grandparents. According to the report, approximately one in five adults ages 25 to 34 and 65 + live in a multi-generational home.

Are you suggesting I let family members move in?

Actually, yes I am. Now, depending on your family dynamics, I realize this might be the equivalent of inviting World War III to your doorstep. However, if you face losing your Brooklyn home to foreclosure, you might at least stop to consider the possibilities. For instance:

• More working people in the household means more ability to pay the mortgage and stop the foreclosure.
• With more family members, you have a stronger family influence on children living in the home.
• With more people, responsibility is shared more.  You won’t need to do everything on your own.

No, it’s not an ideal situation. However, if you’ve said, “I’d do anything to keep my home,” did you mean it? Does the definition of “anything” include family World War III? Could you sit down with your family members, work out a set of compromises and live in harmony? If you’ve tried everything else, this may be your best bet for avoiding foreclosure on your Brooklyn home.

You never know; you may even come to like it.

If you’re looking for a home to support a multi-generational household, I can help. Call me at (718)253-9600 ext.206 or email me at charlesdalessandro@fillmore.com for more information.

Charles D’Alessandro

charlesdalessandro@fillmore.com
tel 718 253-9600
fax 718 253-9573

Brooklyn Real Estate Blog Downsizing Your Demands for a Home for Sale in Brooklyn

If you’re a homeowner who is unable to refinance to a lower interest rate because your Brooklyn home’s value has decreased, there’s hope.

If you have questions about HARP or any other questions about Brooklyn homes, please give me, Charles D’Alessandro of Fillmore Real Estate a call today at (718)253-9600 ext.206 or email me at charlesdalessandro@fillmore.com.

Charles D’Alessandro

charlesdalessandro@fillmore.com
tel 718 253-9600
fax 718 253-9573

Brooklyn Real Estate Blog 10 Things to Do While Waiting for Your Brooklyn Home to Sell

Selling a home is sometimes a long process. You can sit around worrying and wondering when you’ll have a buyer, or you can get busy to help the time fly.  Here are 10 things to do while waiting for your Brooklyn home to sell:

1. Clean. I’m sure you’ve already cleaned every part of your Brooklyn home to prepare it for sale. Make a game of it this time.  Time yourself to see how fast you can clean one room or one drawer.  Or, take out every type of cleaner you have and use it in each room.
2. Plant a container garden. The best part of a container garden is that you can take it with you. Plant some herbs or easy to grow vegetable plants, like tomatoes or cucumbers.
3. Sort through your magazines. Now you have the time to read all those magazine articles you’ve been saving.  Cut out coupons and recipes.  Send articles to your friends to let them know you’re thinking of them.  Throw out the magazines when you’re finished.
4. Clear the pantry and freezer. You don’t want to take all your excess food with you when you move. Clean out the pantry, and donate supplies to your local homeless shelter or food pantry.  Eat something from your freezer every day until it’s all gone.
5. De-clutter and eliminate. Clean out your makeup stash. Weed through the kids’ toy box. Do any small task that will lighten your moving load.  Ask yourself, do I really want to pack this item, move it and then unpack it?  If the answer is no, pitch it or give it away.
6. Finish crafts. Go ahead and finish the quilt or scrapbook you’ve been working on. This will help clean out your craft closet and will make packing your craft supplies that much easier.
7. Empty your medicine cabinet. Do you really need that bottle of medication from your surgery 12 years ago? Toss anything that’s out of date or that you no longer need to keep.
8. Save your digital photos to a disk. Choose only the photos you want to keep and save them to a CD or flash drive. You never know when your computer is going to crash.
9. Have a yard sale. You need to clean out your closets anyway. You might as well make some money off the items.

10.  Throw a barbeque. Take the proceeds of your yard sale and have a barbeque for you and your neighbors. Think of this as a going away party.

Take advantage of the time you have while waiting for your Brooklyn home to sell.

Need help selling your home?  Call me today at (718) 253-9600 ext.206 or email me at charlesdalessandro@fillmore.com.

Charles D’Alessandro

charlesdalessandro@fillmore.com
tel 718 253-9600
fax 718 253-9573

Brooklyn Real Estate Blog How to Buy Brooklyn Real Estate after a Previous Bankruptcy

In my years as a real estate agent, I’ve learned a lot from people and Brooklyn real estate. Oddly enough, the main thing I’ve learned is that homes are a lot like people…

#1. Homes get wrinkles, too. Yes, believe it or not, I’ve seen Brooklyn real estate with sagging plaster, drooping windows and hanging doors. Brand new For Sale signs sit out front, their clean, white sparkle contrasting with the wrinkles. It’s not attractive; the homes may be only ten years old (30 in house years), but they look much older. Be kind to your home – use cosmetic surgery.

#2. There’s cosmetic surgery for homes. Only, in home-speak, it’s called “replacements.” If you notice your home has wrinkles and you want to sell it, see what replacements you can afford. Windows? Check. They’re reasonably affordable on most budgets and can make a huge difference in how the house looks. Hanging doors? Check. Not as affordable as windows, but still doable. With $10,000 or less, YOU can give your home a major facelift.

#3. Homes get tired. Have you looked around your house lately? This is one of the first things you want to do before putting it on the Brooklyn real estate market. Is your home tired and worn out? Even relatively young homes can show signs of energy-deficiency. Cabinets start sagging. Doors groan and sigh when you open them. Windows refuse to stay open all the way and slowly slide back down in the tracks. Give your home an energy boost.  Even a little WD40 can make a difference, especially on groaning doors.

#4. Homes can go bald and get age spots. It’s true, they can. What used to be a bright red roof has faded and peeled in places, giving the home an “aged” look. The real kicker is, to keep it bright and pretty, you have to maintain it, dye it or replace it. Take care of your home’s head!

#5. Homes need TLC. To stay happy and healthy, homes need tender loving care. With a steady diet of maintenance, touchups and cosmetic surgery, your house will find a happy home with a good buyer.

Now, maybe it seems a little silly, and maybe it is, but all the above is true. If you’re selling your home, make sure it stands proud above the rest!

Are you looking for a buyer who will care for your home? I can help. Call Charles D’Alessandro @  Fillmore Real Estate now at (718) 253-9600 ext 206 or email me at charlesdalessandro@fillmore.com for more information.

Charles D’Alessandro

charlesdalessandro@fillmore.com
tel 718 253-9600
fax 718 253-9573

Brooklyn Real Estate Blog Preparing Brooklyn Homes for Quick Sale

For homeowners getting ready to put their Brooklyn homes on the market, here are a few stunningly-easy tips to help get your home sold faster and maybe even for more money.

Keep in mind that your prospective buyers will most likely be viewing several Brooklyn homes on the same day as your showing. The emotional elements you include will have a profound impact on their memory, and will make your home standout when they review what they’ve seen with their agents at day’s end.

Preparing your home for the perfect showing is essential and comprises three basic elements that will make your home sparkle.

Atmosphere

• Soft classical music
• Simmering potpourri
• Bake an apple pie in the oven.  Or, if you have a bread machine, bake bread.
• Well-lit rooms and inviting indirect lighting
• Air conditioning or heating set at a comfortable temperature

Decorations

• Garden-fresh bouquet of flowers near the entrance or on the kitchen table
• Fresh neutral-colored paint and cleaned or new carpet
• Remove family photos or personal items (allows buyer to imagine it is their home)

Cleanliness

• Meticulously spotless kitchen and bath
• Walls washed and spackled as needed
• No clutter whatsoever (uncluttered rooms look larger)
• No pets – kennel them if needed (buyer may be allergic)
• Clean closets (yes, people peek in your closets)

Remember it’s the little things in life that matter, and the same is absolutely true when it comes to a buyer looking for a place to call home-sweet-home.

For more ideas on how to sell fast and make the most from the sale of your Brooklyn home, call me today at (718) 253-9600 ext.206 or email me at charlesdalessandro@fillmore.com

Charles D’Alessandro

charlesdalessandro@fillmore.com
tel 718 253-9600
fax 718 253-9573

Brooklyn Real Estate Blog Brooklyn Real Estate Seller Strategies 101: Common Sense Curb Appeal