Today’s turbulent real estate market means the days of selling Brooklyn New York homes without any planning or preparation are a distant memory for most people. Don’t put all of your eggs in one basket, because there is tons of competition and buyers are not hunting Brooklyn New York homes in a hurry like they once were. To sell your house quickly, staging your Brooklyn Home and well-thought-out marketing plans are now necessities — not luxuries.

Do you know how to best present your Brooklyn New York property? What are the most effective ways to get buyers in the door? Using the tips and techniques below, you can begin to emerge from your rabbit hole and quickly move on to your next home with as much money in your pocket as possible.

Selling techniques for Brooklyn New York homes:

• Price it Right – No amount of marketing or staging will help if your property is overpriced. For most people, it’s hard to look at their home objectively.  Compare it to other properties for sale in your neighborhood, and take into account square footage, upgrades, location, and amenities, as well as, current market trends.

• Develop a Marketing Plan – You have to decide the best and most cost-effective way to get potential buyers in your house. Rarely is a newspaper ad or an Internet posting enough. Today’s competitive real estate environment requires more aggressive techniques which includes everything from social media marketing to prompt follow-up chats with potentially interested buyers.
• Stage your Home – You want your home to appear its best every time a potential buyer comes to see it. If buyers see dirt and stains, they might begin to wonder about how diligently the rest of the property has been maintained. De-clutter and depersonalize. Turn on all your lights and open all the blinds to make your house appear as light and open as possible. For open houses, take the extra time to add fresh flowers, build a fire in the fireplace and have something baking in the oven.

Do you need egg-stra help preparing your home for sale? Give me Charles D’Alessandro your Brooklyn Realtor® with Fillmore Real Estate a call today at (718)253-9600 ext.206 or email me at [email protected] for more information.

As a society, it seems like we’ve gotten away from appreciating our Brooklyn New York homes for their emotional and sentimental worth.  Instead, we focus solely on their monetary value. Do You Consider Brooklyn Real Estate a House or Your Home?

An appraiser can estimate a Brooklyn New York home’s monetary value, but to gain a true concept of your home’s worth, you must also take into consideration:

1.      Pride of home ownership. You don’t buy a pair of Prada shoes because you’re going to be able to resell them and make a profit.  You buy them because they make you look good and feel good.

2.      Security and stability. Your home provides a roof over your head that’s in your control.  You can decorate it how you want.  You don’t have to worry about a landlord selling the property or asking you to move out.  In the “olden days” (or should I say “golden days”), we called our homes our castles because, as homeowners, we felt like the kings and queens of our Brooklyn New York homes.  You can still feel that way!  Claim your castle and crown yourself king or queen today.

3. A safe haven. After a tough day at work or a day of disappointments, where’s the first place you think of going?  Home!  As Dorothy says, “There’s no place like home.”

4. A place to make memories. Your son’s tree house and daughter’s playhouse.  The markings on the wall that tracked your children’s growth.  The porch swing where you start and end every anniversary celebration.

5.      A neighborhood full of friends. In the event of an emergency, your Brooklyn neighbors are your first line of defense.  They’re also the simplest, best and least expensive form of security.  Additionally, they may have the exact tool you need for a project; the extra pair of hands you need to complete a project or children to become playmates with yours. Neighbors also give you that much needed in-person, up-close social network.

Even if your home’s economic value has dropped, you continue to benefit from its emotional values of community, stability, security and success.

Thinking of buying a home?  I can help you evaluate the emotional and monetary worth of your Brooklyn homes and find a home that fits your values and lifestyle.  Give me a call today Charles D’Alessandro of Fillmore Real Estate at (718) 253-9600 ext 206 or email me at [email protected].

Economy Bringing Brooklyn Families Together

Although the economy has been a catalyst for many issues, some of the trickle-down effects have had positive effects on Brooklyn New York homes. One of the most notable is that families are drawing closer together.

Over the past thirty to forty years, the “steps” to take for growing up were always one, grow up and two, move out. Few parents ever considered that their now adult children might be moving back in to their quiet, empty Brooklyn homes. However, with the economic problems hitting millions of Americans, the number of multi-generational households is growing.

During the Great Recession and more specifically in 1940, approximately 25% of households were multi-generational. Homes often held children, grandchildren, and sometimes even great grandchildren – four familial generations. However, as the U.S. economy began to prosper and the baby boomer generation grew into adults, more homes became single family households. By 1980, only 12.1% of homes held more than one generation.

Now, the percentages are once again beginning to climb. Loss of jobs, foreclosed homes and lack of security has contributed to approximately 49 million Americans, or 16.1%, living in multi-generational homes. While this is far from ideal for those in a hurry to leave the nest, the benefits are many.

I once asked a single mother what it was like moving back in with her parents.  She said, “It was hard at first, redefining the boundaries, but having my parents around has been a blessing in disguise. My kids have a stabilizing influence and extra attention, while I get occasional breaks that I normally wouldn’t get. We eat dinner together too, which helps build the family atmosphere for my kids. It’s not all smiles and roses, there’s a lot of compromise, but it works.”

For those who have been thinking about letting your family move in to your Brooklyn home, try to consider more than just the negatives. Look at the positives as well.  And what could be more positive than closer family ties?

Whether you need to upgrade your Brooklyn New York home to a bigger family home or downgrade to a smaller one, I can help. Charles D’Alessandro your Brooklyn Realtor® with Fillmore Real Estate at (718) 253-9600 ext.206 or email me at [email protected] for more information.

Charles D’Alessandro
[email protected]
tel 718 253-9600
fax 718 253-9573