Posts Tagged ‘Brooklyn real estate agents’

The Most Important Questions to Ask Brooklyn Real Estate Agents

Thursday, February 17th, 2011

If you’re considering selling your  home in Brooklyn New York, you probably already know most of the questions you should ask Brooklyn real estate agents you’re thinking of hiring, such as:

  • How long have you been a Brooklyn real estate agent?
  • Are you a full-time REALTOR®?
  • Do you specialize in my Brooklyn neighborhood?
  • How would you market my home?

Unfortunately, most sellers forget one of the most important questions to ask  Brooklyn real estate agents:  How many of the homes you listed in the last 12 months actually sold?

The answer to this question gets to the heart of whether the agents are good at selling real estate. They’ll have very few sold homes in comparison to the number of homes they listed, if they:

  • Over-price homes
  • Under-market homes
  • Don’t know how to negotiate
  • Aren’t good at (or simply don’t do) the multitude of tasks knowledgeable real estate agents perform to get homes sold

If you discover that an agent has a higher percentage of listings that are withdrawn or expired and not renewed than other agents in the same area, keep looking.

Searching for an agent who gets homes sold?  Congratulations, you’ve just found one ! Charles D’Alessandro Your Brooklyn Realtor®. I’d be honored if you’d give me a chance to interview for the job of selling your Brooklyn home.  Please call me at (718)253-9600 ext.206 or email me at [email protected] to schedule an interview.

Setting the Right Selling Price for Brooklyn Real Estate

Tuesday, May 11th, 2010

The debate is as old as the real estate industry.  Does a low, highly competitive selling price for Brooklyn real estate actually generate a faster, more profitable sale than a slightly inflated price with a willingness to negotiate?  Yes, it is an age-old debate.  Yes, it has never been more important that sellers make informed decisions about their asking price and negotiating strategy.

A seller with an unreasonable opinion of their Brooklyn home’s value is either a wishful thinker or does not have the benefit of an accurate comparative market analysis and a real estate agent who specializes in the area.

Get Real, Know the Facts

When sellers decide to list their home in the Brooklyn real estate market, they usually have an opinion of value based on reported sales of similar properties.  Consciously or subconsciously, most homeowners follow the real estate activity of surrounding homes.

However, every real estate transaction stands independently.  In today’s market, buyers and sellers negotiate to capitalize on tax incentives, green-initiative improvements, closing fees, homeowner credits and local incentives.  Thus, the “neighborhood selling price” may not represent the price you can actually get for your Brooklyn home.

Real estate agents use differing strategies to secure listings and set sales prices.  Therefore, a seller who requests proposals from three different Brooklyn real estate agents may well get three different opinions of value:

  1. One agent may want the listing at any price and be willing to accept an owner’s requirement for a high asking price just to land the listing.
  2. Another agent may be conservative and encourage a low asking price in the hopes of generating superior demand.  This strategy was effective in the boom years of 2006 and 2007.
  3. A third agent may combine his knowledge about the property, the neighborhood and today’s real estate market to come up with the optimal listing price.

The Optimal Listing Price

Responsible Brooklyn real estate agents view the property from three postures.

  1. First we inspect the property, top to bottom.  We understand its history, the neighborhood, its strengths and its weaknesses.
  2. Next, we do our research.  We compile a complete, relevant list of recent sales, a thorough list of properties on the market and a comparable list of recently concluded Brooklyn real estate transactions.
  3. We balance this information against the cost of new construction.  We factor in what improvements might be necessary to stage the home more effectively.  And, we use this quantitative analysis, called a comparative market analysis, to recommend a strong selling price designed to garner demand.

This is not a whimsical exercise.  This is about establishing the maximum selling price your Brooklyn real estate should achieve.

To further discuss how you can realize the greatest real estate value for your home, contact me, Charles D’Alessandro your Brooklyn Realtor® with Fillmore Real Estate today at (718)253-9600 ext 206 or by email at [email protected]

Charles D’Alessandro

[email protected]
tel 718 253-9600
fax 718 253-9573
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