Even though we celebrated St. Patrick’s Day this month, do not count on the luck of the Irish when it comes to selling your Brooklyn home. Finding the right buyer in this housing market can seem about as easy as spotting a leprechaun. However, with a little bit of research, you can identify the type of buyers most likely to purchase your home and develop a marketing strategy to target that group.

Pinpointing the buyers most likely to purchase your home and marketing specifically to that group is a tool that real estate professionals use all the time. Below are two crucial steps to identifying potential buyers of your home, appealing to the people most likely to purchase your property and selling your house quicker — which means claiming your pot of gold.

1. 1. Identify the lifestyle fit. Think back to when you initially bought the property and what qualities caught your eye. Were you a single man looking for a bachelor pad or an empty nester looking for a place to retire? Coincidentally, whoever buys your Brooklyn home will probably have a lifestyle similar to the one you had when you bought your home. So, be sure to highlight attractive features, such as a game room for a bachelor or one-level living for a retiree.
2. 2. Notice the neighborhood. Once you’ve identified the type of buyer, it is important to examine your Brooklyn neighborhood. People want to live in areas where they have the amenities they need. Do you live close to a desirable school district? Is a new shopping development going in right down the road? Are there multiple parks within walking distance? These can all be things that attract the right buyer, but are often left out of advertising.

Do not count on leprechauns and luck to sell your Brooklyn home! While your buyer could turn out to be the complete opposite of your target market, you are more likely to have house-selling success if you reach out to a specific demographic.

If you could use help developing a marketing strategy to sell your real estate, please call Charles D’Alessandro of Fillmore Real Estate at (718) 253-9600 ext 206 or email me at [email protected] today.

The data from the 2011 National Association of REALTORS® Profile of Home Buyers and Sellers is now available. Here are the significant changes you need to know that will help you market your Brooklyn real estate and get it sold:

1. Most buyers are married: 64 percent of all buyers are married couples (up five percent from 2010), 18 percent are single women, 10 percent single men and 7 percent unmarried couples.
2. Your property is competing against 12 other homes: Buyers searched a median of 12 weeks and visited 12 homes, both unchanged from 2010.
3. Multiple bedrooms and bathrooms are preferred: The typical home had 3 bedrooms and 2 bathrooms.
4. Most buyers want single-family homes: 77 percent of respondents purchased a detached single-family home, 9 percent a condo and 8 percent a townhouse or rowhouse.
5. You need to promote your home to buyer’s agents: 60 percent of buyers working with real estate professionals were represented by a buyer’s agent.
6. Hire a Brooklyn real estate agent to sell your home: 87 percent of home buyers use real estate agents to find their home. 91 percent of buyers who used the Internet to search for a home purchased through a real estate agent.
7. Market your home online, with yard signs and at open houses: When buyers were asked where they first learned about the home they purchased, 40 percent said the Internet; 11 percent said a yard sign or open house.

Want to work with a Brooklyn real estate agent who knows how to market your home to get it sold? Let me show you my proven marketing plan. Schedule an appointment with me today by calling me at (718) 253-9600 ext 206 or emailing me at [email protected].