Archive for the ‘Selling in Brooklyn’ Category

Does a Home Inspection Need to be Stressful?

Sunday, September 15th, 2019
Home inspections

A home inspection is beneficial to the seller as well as the buyer. No need to stress about home inspections.

Your home is on the market. And things are progressing well. You’ve got a buyer! The offer, the terms, and the price are all agreed upon. What comes next? The home inspection. And most homeowners find a home inspection to be stressful. Why?

What is a Home Inspection?

Before you and the buyers actually go to contract (aka escrow), the buyers will pay for a home inspection. Home inspections afford them the peace of mind that the condition of your house is in good order.

A home inspection is a report on the overall condition of a home. They are done by home inspectors who are trained and certified to do so.

The home inspector prepares and delivers a written report of their findings to the buyers. The buyers then use this information to help them make more educated decisions concerning their pending real estate purchase.

What to Expect on Home Inspection Day

No home is perfect. But a home inspection alleviates stress for you as the seller. Because knowing what an inspector looks for, allows you to sort out minor issues in advance.

The home inspector looks at and provides a written report on:

  • HVAC system
  • interior plumbing
  • electrical systems
  • roof
  • attic
  • floors
  • windows
  • doors
  • basement
  • foundation

Home inspections usually take two to four hours, sometimes longer, depending on the size of the house.

While the inspection is underway, you may feel helpless or that at the mercy of the buyer and his home inspector. But just let the process run its course.

What to Expect Following the Home Inspection

Most inspectors are fair and realize that whatever is in disrepair can be fixed. And most buyers understand a house is always in need of some repair. They expect that some things will need their attention after they move in.

Upon completion of the home inspection, it may take a couple of days for the buyer to receive a copy of the report. Exercise patience. Now is not the time to negotiate or fly off the handle. Just wait for the results of the report. If the buyer comes back with a list of repairs, expect to negotiate a compromise that works for both parties.

But remember, the ultimate goal is closing on the house.

Ask for a copy of the report and schedule time with your Realtor to review the following:

  • Small repairs listed that are not necessarily urgent
  • Repairs that were known by both parties in the original negotiations

When it comes to making the repairs listed in the report, what are your options?

  • Agree to do some repairs
  • Give the  buyer a credit
  • Reduce the price of your home
  • Do nothing at all

Remember though when you choose not to fix what needs fixing, you choose to sell your home as is and for a lower price. But this isn’t always the best choice since your ultimate goal is closing on the house.

And if there are major repairs listed, be sure to shop for the lowest cost of repair before you make a decision.

Home Inspections Don’t Have to be Stressful

Remember, home inspections are a normal part of the process. So stay cool.

Michael Reinhardt, a local attorney and Brooklyn real estate lawyer for over 20 years, wrote ‘Selling A Home Doesn’t Have To Be Stressful.’ Ask for your free copy today. There is no obligation, and the book’s information helps alleviate stress you may be feeling about the home selling process.

If you need to sell your home or have specific questions about home inspections, contact Charles D’Alessandroyour Brooklyn Real Estate Agent with Fillmore Real Estate. Call (718) 253-9600 ext. 206 or email [email protected] 


 

Charles D’Alessandro
Your Brooklyn Real Estate Agent
718-253-9600 ext. 206
[email protected]

Top Improvements that will Help Your Home Sell Quickly

Thursday, November 30th, 2017
Home sell quickly

Want to know what improvements and upgrades will help your home sell quickly?

It never fails. Those selling their homes always ask, “What improvements or upgrades will increase the value of our home and help our home sell quickly, Charles?” To which I answer, “Improvements or upgrades that increase storage and maintain your home’s unique features.”

And according to the pros, there are eight.

8 Improvements or Upgrades that will Help Your Home Sell Quickly

  1. Kitchen Updates

An updated kitchen can sell a home quickly, and today’s buyers favor simple in the kitchen. Simple backsplashes like subway tile and subdued colors will help a home sell quickly. Consider painting your cabinets with a subdued color. The installation of inexpensive stainless steel appliances will update your kitchen like new in a snap. Buyers appreciate a modernized kitchen.

  1. Bathroom Upgrades

Replace your vanity. Change your shower/tub insert into a free-standing claw-foot tub. Consider a trendy frameless shower door and free-standing sink. Even a fresh coat of paint, new hardware, and re-glazing and re-caulking the tub will upgrade your bathroom to help your home sell quickly.

  1. Lots of Storage

Built-in bookshelves used to be home decorating no-nos. But today’s buyers are looking for practicality and charm. Built-in bookshelves, window seats with storage, closets with extra shelves, hooks, and rods are hot items and will help your home sell quickly. Buyers are looking for a place for everything so they can put everything in its place.

  1. Paint

A fresh coat of paint works wonders and “covers a multitude of sins.” Besides, the average person isn’t well-versed in the latest color trends anyway. All you need is a fresh coat of neutral, light, and bright paint throughout your home.

  1. Flooring Upgrades

Hardwood flooring (or flooring that looks like hardwood such as ceramic wood planks) transforms a home as well as a fresh coat of paint. It’s so much easier to clean and is extremely aesthetically pleasing to the eye.

  1. Improvements to Your Home’s Curb Appeal

Manicuring your landscape is a simple upgrade that comes with a big return on investment. Depending on the time of year, make sure your lawn is in great shape. Trim bushes and low-hanging branches, plant flowers or native plants, or place potted flowers around the front door. Add new mulch. Improving your home’s curb appeal works as many wonders as a fresh coat of paint throughout your home.

  1. Room Conversions or New Additions

Buyers are looking for heated and cooled square footage in a home. If you want to boost your sale price and score major brownie points, consider converting your garage, attic, or screened-in porch into heated and cooled square footage. You might even want to build a new addition. Buyers are looking for the most house for their money.

  1. Your Home’s Uniqueness

If your home has historical value, maintain its authenticity and integrity. Upgrade or improve your home with projects such as restoring original window casements and hardware.

These improvements and upgrades are guaranteed to pay off when your home is sold. And they will certainly help your home sell quickly.

Call Charles D’Alessandro for more information on improvements and upgrades that will help your home sell quickly. He has 30+ years of real estate experience, and he knows what it takes to sell your Brooklyn home quickly. Contact Charles D’Alessandro, your Brooklyn real estate agent with Fillmore Real Estate, at (718) 253-9700 ext. 206 today or click here now.


Charles D’Alessandro

Your Brooklyn Real Estate Agent with Fillmore Real Estate

718-253-9600 ext. 206

[email protected]

5 Steps to Ease the Stress of the Sale of Your Home

Sunday, October 15th, 2017

Ease the stressSince you’re convinced that the fall is a good time sell, here are some often overlooked steps to take to ease the stress of the sale of your home. Staging is one of them. Here are another five that will help you sail through the sale.

Ease the Stress of the Sale of Your Home

  1. Make a list of improvements you’ve made and any issues you’ve experienced while living in your home

Highlight and disclose improvements you’ve made in addition to any issues you may have experienced while living in your home, especially if you’ve owned your home for a while. For example, chimney fires, water damage, a flooded basement, or the addition of a French drain system, too.

  1. Be aware of how your listing appears online

Get online and Google your address. Why? Because almost all buyers search online for homes these days. And you need to be aware of how your listing looks on the Internet. For example, not all of your recent home improvements show up on Google Maps’ street view. You need to flag each one of those updates that aren’t showing up.

And what does the site give as an estimated value for your home? It may be very different from the asking price you’ve put on your home. Sometimes tax records have the wrong information about the number of bedrooms or bathrooms in your home. Not to worry. Just be aware and get it fixed. It’s easy to do.

  1. Take a look at your home from the curb

What do you see? Cosmetic repairs, even minor ones, can cost you the sale if they’re not taken care of. First impressions are that important and can make all the difference when it comes to a sale. When your home is well-kept, it gives a good first impression. It shows you take great pride in your home. The buyer sees the care you have taken and translates that into less energy and cost for themselves as they prepare to move in.

  1. Clean every nook and cranny

Potential buyers look everywhere! They look inside drawers, cabinets, closets, even the dishwasher and washing machine. Potential buyers judge how clean everything is as part of that first impression mentioned in step three. Spending the time and money needed to deep-clean your home will come back to you ten-fold.

  1. Let your agent know which items aren’t to be included in the sale

From custom window treatments to appliances, if they’re not included in the sale, tell your agent. Unless specifically excluded in the contract, the law says that anything bolted to the wall or ceiling goes to the buyer. If you want to take your flat-screen TV, chandelier, or custom pot rack, play it safe. Pack it, replace it, or label it as soon as you list your home on the market. Don’t let buyers bank on owning the items and be disappointed when they move in. Read Fixture Feuds for a little insight on potentially bad situations.

As I like to say, look at your house through the eyes of a buyer. Would you want to buy your house? What needs to be repaired or updated? Fix clean, update, and get the clutter you see outta there before you list your home. Selling a home is stressful, but you can ease the stress with these five simple steps.

Charles D’Alessandro is a great agent who will help ease the stress of selling your home. With over 30 years of real estate experience in the Brooklyn area, he knows just what to do to prepare your home for sale. Contact Charles D’Alessandro, your Brooklyn real estate agent with Fillmore Real Estate, at (718) 253-9700 ext. 206 or click here for suggestions and tips on how to prepare your Brooklyn home for sale now.


Charles D’Alessandro

Your Brooklyn Real Estate Agent with Fillmore Real Estate

718-253-9600 ext. 206

[email protected]

Is Now a Good Time to be Selling Your Home?

Saturday, September 30th, 2017
Good time to be selling your home

Many homeowners believe that the fall and winter are not a good time to be selling your home. This simply isn’t true. Find out why now is a good time!

Are you trying to determine whether or not now is a good time to be selling your home? Maybe you’re wondering if it would be wise to wait until spring? After all, a lot of folks claim spring is when the real estate season is at its peak, right? Many of the reasons listed in 10 Reasons Why House Hunting in the Fall is a Wise Move carry over into why selling your home in the fall is wise, too. Here are six that will encourage you not to wait and go for it now.

6 Reasons Why Now is a Good Time to be Selling Your Home

1. Homes are Bought and Sold Year-round

Most homes are listed and sold when the real estate season is at its peak in the spring and summer. For this reason, many homeowners believe that the fall and winter are not a good time to be selling your home. This simply isn’t true. Because life constantly brings major changes that require downsizing or relocating, homes are bought and sold year-round.

2. There is Less Competition for Buyers

Less competition is a good thing! And it’s a great reason to sell your home now instead of waiting to sell it in the spring. When there are fewer buyers, the competition for properties lowers. When there are fewer homes for sale, there are fewer for buyers to look through. Less competition increases the likelihood of buyers walking through your home, you receiving an offer, and you getting the maximum amount of money for your home, too.

3. Mortgage Rates Are Low

When mortgage rates are low, buyers are able to purchase homes that cost more. Even a slight increase in mortgage rates can push a monthly mortgage payment beyond what a buyer can afford. Also, when mortgage rates increase, sellers are usually faced with lowering their asking price in order to sell their home. Waiting to list your home in the spring runs the risk of mortgage rate increases during the fall and winter. This means less demand for your home which means less money for you. Don’t wait until spring. Take advantage of lower mortgage rates by selling your home now.

4. There are Fewer Real Estate Transactions

When the real estate season is at its peak in the spring, there will be more real estate transactions taking place. During the fall and winter season, when there are fewer real estate transactions, mortgage lenders have fewer loans, attorneys have fewer closings, and home inspectors have fewer inspections. Fewer real estate transactions mean quicker loan transactions and closings for everyone and less stress for you!

5. You get to Stage your Home for the Holiday Season

This may not seem like a great reason for selling your home now, but for some buyers, it really could be. Many know that staging a home sells a home. It certainly helps more than it ever hinders! The reason for staging a home is to help potential buyers envision themselves living in the home. Some buyers can’t envision themselves in any place staged or not. But others can be sold on a home because it smells warm, inviting, and homey. Staging a home with just a little seasonal décor can go a long way with some potential buyers, and you get to enjoy the seasonal festivities a little as well.

6. Real Estate Agents are Even More Willing to Go the Extra Mile

Since real estate agents are busiest in the spring and summer, it makes sense that they are not as busy in the fall and winter. And because they have more time on their hands, they have more time to devote to helping you list, sell, and close your home quickly.

Charles D’Alessandro knows now is a good time to be selling your home. He is always up for the challenge of adapting to the slower real estate season and marketing his listings to reflect this for you. Contact Charles D’Alessandro, your Brooklyn real estate agent with Fillmore Real Estate, at (718) 253-9700 ext. 206 or click here for suggestions and tips on selling your Brooklyn home now.


Charles D’Alessandro

Your Brooklyn Real Estate Agent with Fillmore Real Estate

718-253-9600 ext. 206

[email protected]

Charles D’Alessandro: A Successful Real Estate Agent with Heart

Monday, May 15th, 2017
Real estate agent

A drive for excellence sets Charles D’Alessandro apart from the rest. He’s a real estate agent with heart.

“People don’t care what you know until they know that you care.”

Charles D’Alessandro is not as different from the rest of us as you may think. He’s just a regular guy, born and raised in Brooklyn, who loves a great a slice of New York pizza. He loves football, New York Yankee baseball, and his job as a real estate agent at Fillmore Real Estate in Brooklyn, New York. But there is a difference. He has heart. He has passion. And he puts it into everything he does. This sets him apart from other real estate agents and people in general, for that matter.

A Passionate, Motivated, Excellent Real Estate Agent

Charles is a spirited individual. His passion for excellence and having fun with whatever he does motivates him to succeed. Whether it’s his family or his business, he exceeds expectations. And that desire for excellence has brought him success as a leading Brooklyn real estate professional.

For over 30 years, he’s been helping people achieve their dreams of owning Brooklyn homes, condos and co-ops. His credentials are numerous and varied:

Real estate agentReal Estate Agents Serving Brooklyn with Fillmore’s Best

Charles always has his finger on the pulse of Brooklyn, East Flatbush, and Marine Park real estate. He is Vice President Division Manager for Fillmore and is also the office manager of Fillmore’s 2926 Avenue J office. His sales staff consists of 35 Realtors all living in and serving the Brooklyn community the ‘Fillmore way.’ Charles considers them to be “Fillmore’s Best.”

From 1999 to today, our Brooklyn Fillmore real estate office has broken sales records and won awards. It remains one of Brooklyn’s top real estate agencies. “We’re proudest of the extraordinary level of personalized service we bring to our clients. Our goal is and always will be to amaze our clients and customers with the quality of our services. They have my personal guarantee that they will not find a more complete and satisfying real estate service anywhere,” Charles says.

Born and raised in the Gravesend neighborhood of Brooklyn, Charles is a Brooklynite through and through who speaks “Brooklynese”! He attended Our Lady of Grace Elementary School, Abraham Lincoln High School, and Kingsborough Community College. Today, he is married to the love of his life and lives in the Marine Park area where he raised his two sons.

Charles’ firsthand knowledge of the Brooklyn real estate market and its neighborhoods is valuable when you’re looking to buy or sell your Brooklyn home. His 30+ years of experience as a Brooklyn real estate agent allows him to offer indispensable knowledge, integrity, and ability to you as a buyer or seller. He speaks your language. He works for home buyers and sellers and tries to advise and consult them in the best way he knows how. At the end of every day, no matter how things may have turned out, he feels great, because he always does his best for his clients and customers.

What Others Have to Say

Find out what others who have worked with Charles have to say about him here on his Testimonial Tree and visit his About Page.

Brooklyn’s Best Real Estate Agent is on Your Side

If you’re buying or selling Brooklyn real estate, you want a real estate agent who is on your side. You want someone who cares about this important decision as much as you do. You won’t find anyone who cares more than Charles D’Alessandro. Call your Brooklyn real estate professional today at 718-253-9600 ext 206 or email him at [email protected]

Remember, you and your family deserve the best in Brooklyn, Queens, and Staten Island!

How to Navigate the Home Inspection Process

Sunday, April 30th, 2017
Home inspection

Charles D’Alessandro can help you navigate the home inspection process calmly and with focus. He’s the best Brooklyn Real Estate has to offer!

I’m not going to sugar coat it. Selling our home has been a stressful experience. Not because our agent hasn’t done an excellent job keeping us calm and focused though. Selling our home for top dollar and closing on the appointed day have been the goal and what we have been working toward. We’ve kept our home cleaned, staged, and ready for showing at a moment’s notice, well, almost. Our bags (and dog) have been packed and on-the-ready by the front door since we listed this place last month. And each time we left home, we made sure there was no trace of us (or our dog) living here. Thankfully, our home sold quickly, in less than two weeks. And although a lot of the stress was relieved when it went under contract, it continued to be somewhat stressful. From the agent walk through to the buyer home inspection, many strangers walked through our home. Three inspectors/repair men came in one day! The selling process has been fairly smooth and most of the inspectors and repairmen have been easy to “work” with.

How do you look at the home inspection process? Do you look at this process with dread? Most do. They see inspectors as bad news investigators. If you view home inspections in such a way, I challenge you to look at them from a positive perspective instead. We worked hard to prepare our home for sale, but the buyer home inspections provided us with the opportunity to see what still needed to be repaired. We then used the money set aside for repairs on the original net sheet prepared by our agent. The buyer home inspection went well and required us to use only half of what we set aside! It wasn’t a bad experience at all!

What a Home Inspection Does for the Seller

The American Society of Home Inspectors states, “a home inspection can give [sellers] the opportunity to make repairs that will put the house in better selling condition.” Home inspections also encourage smooth transactions and help sellers receive their asking price. But what if the home inspector finds major issues? Here are three tips to help you navigate the home inspection process.

3 Tips to Help Navigate the Home Inspection Process Positively

1. Work with your agent to be ready for inspection ahead of time.

Make sure your home and you are as ready for inspection as you can possibly be. As early in the selling process as you can, do a walk-through with your agent. Let them point out potential issues. Remember, they want your house to sell quickly and for top dollar, too! Ask, “Do you think I should fix that?” and be prepared to hear, “I would.” And when the home inspector walks through your home and reveals a few more flaws, don’t take it personally. Just appreciate that another pair of eyes are helping you sell your home.

2. Help your agent know everything there is to know about any issues your home may have before inspection day.

Ask your agent to let you know the date and time of the home inspection. It’s best if you aren’t present for the buyer home inspection. If you’re concerned that you won’t be able to answer questions to explain any issues your home may have during the inspection, have your agent call you with questions they don’t already have the answers to.

3. Keep reminding yourself that the inspector is just doing their job.

When the time comes for the actual inspection to take place, remember, the home inspector is simply doing their job. A number of real estate deals fall through when buyers and sellers get tangled up in negative emotions about repairs. Your home is important to you, but taking the emotion out of the situation will benefit both you and the buyer. Stay focused on the bigger picture and your end goal: getting the best return on your investment and moving into a new home.

Finally …

Know this: the best laid plans can go awry. You can prepare for the home inspection in every possible way and still watch the deal fail. Thoroughly inform your agent and prepare yourself well. Let the inspector do their job. Be a model seller. Stay calm and focused on your end goal.

Hire Charles D’Alessandro. Contact him at (718) 253-9600 ext. 206 or send him an email at [email protected]. With over 30 years of real estate experience in Brooklyn, you can trust Charles D’Alessandro, your Brooklyn real estate agent with Fillmore Real Estate to help you stay calm and focused through the sale of your home.

Home Staging: This is How to Sell Your Home Faster and for More Money

Wednesday, March 15th, 2017
Home staging

Home staging increases the value of your home to buyers and helps your home sell faster and for more money.

Once you list your home for sale, keeping it clean, bright and clutter-free is a given. But did you know that staging your home increases the value in the buyers’ eyes? It also helps you get a higher price for your home. It’s a proven fact. Sell your home faster and for more money with home staging.

What is Home Staging?

Home staging is more than thoroughly cleaning, hauling out clutter, fixing aesthetic issues and making your home bright with lots of light. Staging a home:

  • helps prospective buyers visualize themselves in the home
  • has an effect on the buyer’s view of the home
  • makes an impact in several ways for the buyer
  • helps buyers visualize the property as a future home
  • makes prospective buyers more willing to walk through a home they saw online

How Much Does It Cost?

Home staging costs an average of $675. Some real estate agents include home staging as part of their services.

If you choose not to have the whole home staged, stage the living room. It’s the number one room to stage. Second is the kitchen. Ranking third, fourth and fifth are the master bedroom, dining room, and bathroom.

Is it Worth the Effort and Investment?

Buyers typically offer a 6 to 10 percent increase in the value of a staged home. The impact and the value home staging bring to both home buyers and sellers make it worth the effort and investment most definitely!

Home Staging is About Your Home, not You

A professional home stager is hired to bring out the best in your home. Don’t take her recommendations personally. Commit to marketing your home for sale and be prepared to detach emotionally from your home and belongings. How we live is not how we sell a home, and therein lies a great challenge! Following staging recommendations to a tee and keeping your home in show-ready condition will sell your home faster and for more money. Trust your agent, your home stager, and the process!

Working with Charles D’Alessandro gives buyers, sellers, and investors the advantage they need to succeed in today’s challenging market. Charles knows what buyers want and how to best market and stage a home for sale.

Home staging is an excellent tool to give your home a little extra push to sell faster and for more money. Contact Charles D’Alessandro, your Brooklyn real estate agent with Fillmore Real Estate at (718) 253-9700 ext. 206 or email [email protected] today.

Does Your Agent Have Expert Marketing Skills?

Saturday, April 30th, 2016
Marketing skills

Hire a real estate agent who stands out from the competition. Hire someone who has expert marketing skills.

Remember the old days of marketing a home when a real estate agent could put up a sign in your front yard and buy an ad in your local newspaper? Marketing that way doesn’t work very well these days. Online activities have taken the world by storm, and to market well in today’s world your real estate agent must have expert online and offline marketing skills.

Since the housing financial crisis, competition among real estate agents has been heating up. Because the competition is fierce, real estate agents must set themselves apart from the crowd with expert online and offline marketing skills.

 Real estate agents must have online and offline marketing skills today

Working with a real estate agent is still key when buying or selling a home, but buyers are doing more work online before choosing an agent to work with. The National Association of Realtors conducted a study. Results from the study showed that 92% of buyers use the internet to begin their home search.

Is your real estate agent active online and offline? Are they social media savvy? If they are not active, engaging and networking online, YOU are missing out.

Investigate the online and offline marketing skills of your real estate agent. The following list marketing questions is extensive, but it will help you determine how well your real estate agent sets himself or herself apart from the crowd in today’s competitive market:

  • Do they have social media accounts on all the big networks – Facebook, Google+, LinkedIn, Twitter, Pinterest and Instagram? Do they interact with users, share great status updates and promote their clients’ properties on social media? Are they active on social media?
  • Are they reaching out to potential clients through ads on social media?
  • Visit their Pinterest boards. Do you see boards created for each one of their clients’ properties?
  • Are they easy to find in Google Search, Google Maps and Google+ because they set up a Google My Business account?
  • Are social sharing buttons added to their property pages? Is it easy for their home buyers to email and share properties online?
  • Are there testimonials from real, live people who endorse their services on their website and social networks?
  • Is their website attractive and user-friendly? Is the information on their website easy to access? Is the site easy to navigate?
  • Do they offer irresistible free content, like ebooks for example, to reach out to potential clients and to grow their real estate business?
  • Is their website mobile-friendly?
  • Is their contact information on every page of their website so that they are easy to contact? Is it eye-catching? Does it grab your attention?
  • Is there a shared scheduling app for you to schedule home tours and meetings with them?
  • Do they showcase the best that our Brooklyn area has to offer with high-quality, professional photos of Brooklyn, our landmarks, familiar sites in addition to their clients’ homes for sale?
  • Have they hired a professional photographer to take gorgeous photos of their clients’ properties?
  • Are comprehensive, enjoyable (not out dated) virtual tours of their clients’ properties available on their website?
  • Is there a short, cute, high-quality cartoon video that establishes their brand and showcases their personality? Or is there a video that features local Brooklyn landmarks or sites unique to Brooklyn? Maybe a video all about a small business owner in Brooklyn?
  • Have they partnered with local businesses?
  • Do they host webinars and create YouTube videos to share with potential clients on their website?
  • Do they host free seminars for home buyers?
  • Do they nurture their clients by interacting with clients based on their previous actions, such as attending an open house or a first-time homebuyer’s seminar, for example?
  • Do they have an awesome looking business card? Do they hand them out freely like coupons to a favorite New York pizza joint?
  • Do they sponsor local Brooklyn festivals, sports teams or school events? Getting their real estate business on t-shirts, pamphlets and flyers tells you they are working to stand out from the competition.
  • Have they got swag? (pens, pencils, bookmarkers, letter openers, t-shirts, keychains and other freebies that are branded with their real estate business)
  • Are they building client relationships with relevant email marketing? Do they send information about upcoming open houses, houses that recently listed, updates and such to subscribers via enewsletters?
  • Do they have a specific niche or target audience that they focus on taking care of? Charles’ niche is Baby Boomers, 50 years old and older.
  • Do they utilize postcards to reach out to potential buyers in addition to online marketing?
  • Do they showcase their knowledge about the current real estate market or how well Brooklyn is doing in local magazines or newspapers, for example?
  • Do they give a local care package or gifts to clients after home closings?
  • Are they building relationships with past buyers by staying in touch with anniversary cards, holiday cards and birthday cards?
  • Do they give incentives to clients for referrals to future homebuyers?

As you can see, to win the real estate marketing game you must hire a real estate agent who is working to stand out in today’s competitive market. They must have expert marketing skills both online and offline.

With over 30 years of experience marketing Brooklyn homes, I have the expert marketing skills needed to sell your home or help you find the home of your dreams. Call me, Charles D’Alessandro, your Brooklyn real estate agent with Fillmore Real Estate at (718) 253-9600 ext. 206 or email [email protected] today.

Should A Seller List Their Brooklyn Home In December?

Wednesday, December 9th, 2015
List their Brooklyn home in December

If someone must list their Brooklyn home in December, the holiday decorations need to be nixed.

Nobody wants to list their Brooklyn home in December. I mean, who in their right mind, would add selling a home to their Christmas to-do list, right? You’re already very busy and doing your best to keep up with the chaos of going to parties and family get-togethers, shopping, mailing Christmas cards, wrapping and preparing lots of Christmas goodies through New Year’s Day. Well, life happens, and it usually happens when we least expect it.

Most people do not choose to list their Brooklyn home in December

Most who list their Brooklyn home in December must sell due to a major life change. Death, divorce, a birth or a change in job status, can take someone by surprise and turn them into a “forced seller.”  You’ve seen the signs, “Everything must go,” or “Moving Sale.”

Ideally, a Brooklyn listing should be on the market for only a few days. But it’s quite possible a December listing could remain on the market through spring. If that happens, what pictures will potential buyers see of that December listing as time passes? The pictures they see must look as fresh in May as they did when they were taken in December. That can’t happen if the pictures posting in the spring show a home’s halls decked with boughs of holly.

If a home must list in December, efforts should be put into pre-inspections, repairs, cleaning, staging, photographs and marketing with any time of year in mind. Potential buyers should be moved by the house itself, not by the way a home is decorated for the holidays.

For example, let’s say you love Halloween. A lot of people do. But you wouldn’t go to a job interview dressed in your favorite Halloween costume, right? The human resources person holding your interview will see your costume (or decorations) rather than you and your resume.

People should not list their Brooklyn home in December with pictures of decorations

Selling a home takes skill. Sellers should work to present their listing in such a way that they bring a potential buyer to a decision to buy. Posting pictures of your home in July with fall leaves and fall decorations may cause a potential buyer to think, “What’s wrong with this house? It’s been on the market since last fall.”

If a seller is forced to list their Brooklyn home in December, the house should be prepared to sell at any time of year. Decorations for a specific time, year or holiday will date a home in an unfavorable way.

So, if you must list your Brooklyn home in December and a Christmas tree in the home is a must, put it up on December 24th and take it down on December 26th. Decorations can nix a sale faster than you can say “Price Reduction”!

If someone you know must list their Brooklyn home in December, call Charles D’Alessandro, your Brooklyn real estate agent with Fillmore Real Estate. at (718) 253-9600 ext. 206 or email, [email protected].

Resource: http://blog.rismedia.com/2015/not-so-happy-holidays/?utm_source=newsletter&utm_medium=email

Could You Be Losing Money On The Sale Of Your Brooklyn Home?

Wednesday, September 30th, 2015
sale of your Brooklyn home

Don’t lose money on the sale of your Brooklyn home. Hire Brooklyn’s best – real estate agent, Charles D’Alessandro of Fillmore Real Estate!

Today’s real estate market is competitive. Houses are selling quickly. Some Real Estate Agents or Brokers are even taking offers before a house hits the real estate market! If your Brooklyn Real Estate Agent or Broker isn’t doing all they can for you, you could be losing money on the sale of your Brooklyn home.

The real estate market today is a seller’s market. This means there are more buyers than there are homes to buy. This also means competition, and the competition is fierce! It is imperative that you hire a Real Estate Agent or Broker you can trust to represent you well or risk losing money on the sale of your Brooklyn home.

Let’s put your Real Estate Agent or Broker you’ve hired to a test of quality. Ask yourself these questions:

  • Is your Real Estate Agent or Broker skilled, knowledgeable and experienced in the Brooklyn real estate market?
  • What do clients to say about your Real Estate Agent or Broker?
  • Has your Real Estate Agent or Broker received great testimonials from happy clients?
  • Have you read past Buyers’ and Sellers’ reviews about your Real Estate Agent or Broker? What are those reviews saying?
  • Does your Real Estate Agent’s or Broker’s track record show they act on behalf of and in their clients’ BEST interest?
  • What is your Real Estate Agent or Broker doing?
  • Is your Real Estate Agent or Broker marketing your property correctly?
  • Are they taking professional photos to market your property well?
  • Are they playing nice with others?
  • Does your Real Estate Agent or Broker spell out what they are going to do for you and the sale of your Brooklyn home and follow through with those carefully laid out plans?
  • Do you understand those strategic plans and the process of selling your Brooklyn home?
  • Has your Real Estate Agent or Broker thoroughly explained the changes in the closing process? Do you understand what is going on in the closing process?
  • Is your Real Estate Agent or Broker doing EVERYTHING they said they would?
  • Are you getting the most you can out of the sale of your house in today’s competitive market?
  • Is your Real Estate Agent or Broker proactive?
  • Are they doing all they can to get your house the proper exposure for the price you deserve?
  • Is your home being exposed to as many Buyers as possible?
  • Are other Real Estate Agents or Brokers showing your home?
  • Is your home getting lots of exposure before receiving offers?
  • Are you being proactive with your Real Estate Agent or Broker?

You trust that the Real Estate Agent or Broker you hired is proactively working for you and the sale of your Brooklyn home. This is the reason you are paying a higher commission. You deserve to get the most out of the sale of your home.

Take a look at your listing once it is up on the Brooklyn real estate market to see what Buyers are seeing. Don’t be timid. If you think your home isn’t represented correctly, make changes. If your Real Estate Agent or Broker isn’t doing all they can for you and the sale of your home for the price you deserve, you are at risk for losing money on the sale of your Brooklyn home.

Wake up. Pay attention. Be proactive. Don’t sell yourself short. Get the well-deserved value of your home, the most “bang for your buck”!  You don’t deserve to lose any money on the sale of your Brooklyn home.

There are a lot of knowledgeable and well-educated Real Estate Agents and Brokers out there who can get top dollar for your home. Charles D’Alessandro is one of those real estate agents. Contact Charles D’Alessandro Your Brooklyn real estate agent with Fillmore Real Estate. Call (718) 253-9600 ext 206 or email [email protected] today. With over 27 years of experience and expertise in Brooklyn, you can be confident about your best representation on the sale of your Brooklyn home.

Book Selling Your Home Does Not Have To Be Stressful Michael S ReinhardtThe sale of your Brooklyn home does NOT need to be stressful. Brooklyn attorney Michael S. Reinhardt, Esq. wrote the book “Selling Your Home Does Not Have To Be Stressful” to help sellers with the sale of their home. Contact me for your free copy!