Archive for May, 2017

How to Use Social Media to Sell a Home

Tuesday, May 30th, 2017
Use social media

Selling a home takes a lot of work. Use social media with a great real estate agent like Charles D’Alessandro to help you sell your home!

Social media is controversial. It can be bad, but it isn’t all bad. In fact, social media does more good than bad. Yes, there are some who are addicted to social media. Others find it to be nothing more than an annoying distraction or a way to keep them from being productive. But a lot of good things can be bad for us especially when they’re done in excess, like eating healthful foods, sleeping, recreating, and even exercising, right? So, let’s talk about how to use social media for good purposes, and how to use it for the valuable tool that it is. It is good for plenty of things, like:

Using social media is the best way to reach a large group of people. And when used with a targeted keyword strategy combined with a great content strategy, you can even sell a home!

6 Steps to Use Social Media to Sell a Home

These lessons may seem difficult to grasp and do. I won’t smoke screen you. It will take a little bit of effort, but it is possible to sell your home using social media. This is how:

Step 1: Target Specific Keywords

Determine the words that will be commonly used by potential buyers in the search phrases they use when searching for real estate in Brooklyn. All of the content about your home being used online needs to be created with potential buyers in mind. Think like they think. Search like they will search. Use specific keywords.

Step 2: Create a Microsite on WordPress

I know. What’s a microsite, Charles? It is a website that helps you tell your unique story about your home for sale. It also serves as a platform for search engine optimization (SEO) and lead conversion. That means internet search engines will search for those keywords we discussed in Step 1 and will lead potential buyers to your home for sale on the internet. Other than flexibility and being widely used, there are three reasons why WordPress is definitely recommended for a microsite.

  1. It allows you to create a professional-looking website quickly
  2. It’s SEO-friendly
  3. It supports images and videos of your home, documents and social media widgets

Step 3: Build Campaigns for Every Major Social Media Platform and Service

This means use Twitter, Facebook, Google+, LinkedIn, and YouTube to make the masses aware of your Brooklyn home for sale. Blog about your home in Brooklyn. Create a Twitter account, Facebook page, Google+ page and a YouTube channel. There are Flickr, Picasa and Posterous accounts that you can use for your house, too. Creating multiple sources of photo, video and written content ensures your house will show up in any kind of search and on just about any website or service. Devote enough time to each social media source to make sure each one ranks No. 1 for your keywords in Google.

Step 4: Make it Personal

Typically sellers and buyers are discouraged from contacting each other in person. This prevents interactions that could hinder closing on the home. But because of the distance between people, social media allows personal interaction in regards to highlighting your home’s best features. What personal stories do you have to share about your home on Twitter, Facebook, YouTube and your WordPress blog? Share what you love about your Brooklyn home, inside and out! Everything shared from your point of view will make it become a home in a buyer’s eyes.

Step 5: Share Often and Be Consistent

Eighty percent of the success of social media is being consistent. Post about your home for sale regularly and consistently. This builds interest and followers over time. It also keeps you at the top in searches for your keywords.

Step 6: Don’t Use Social Media to Sell Your Home Alone

You might be tempted to use social media without hiring a real estate agent. But there’s one good reason why you shouldn’t do this alone. Social media is a time-consuming endeavor. Your real estate agent can effectively create compelling content on multiple platforms for you.

There’s no doubt about the work it takes to sell a home. If you choose to use social media to sell your home, you’ll be choosing to take on a lot of work. Just don’t do it alone. Hire Charles D’Alessandro. He will orchestrate the entire process from list to close and help you close a deal on your home successfully. You won’t find anyone who cares more about the sale of your Brooklyn home than Charles D’Alessandro. Call him, your Brooklyn real estate professional, today at (718) 253-9600 ext 206 or email him at [email protected].

Charles D’Alessandro: A Successful Real Estate Agent with Heart

Monday, May 15th, 2017
Real estate agent

A drive for excellence sets Charles D’Alessandro apart from the rest. He’s a real estate agent with heart.

“People don’t care what you know until they know that you care.”

Charles D’Alessandro is not as different from the rest of us as you may think. He’s just a regular guy, born and raised in Brooklyn, who loves a great a slice of New York pizza. He loves football, New York Yankee baseball, and his job as a real estate agent at Fillmore Real Estate in Brooklyn, New York. But there is a difference. He has heart. He has passion. And he puts it into everything he does. This sets him apart from other real estate agents and people in general, for that matter.

A Passionate, Motivated, Excellent Real Estate Agent

Charles is a spirited individual. His passion for excellence and having fun with whatever he does motivates him to succeed. Whether it’s his family or his business, he exceeds expectations. And that desire for excellence has brought him success as a leading Brooklyn real estate professional.

For over 30 years, he’s been helping people achieve their dreams of owning Brooklyn homes, condos and co-ops. His credentials are numerous and varied:

Real estate agentReal Estate Agents Serving Brooklyn with Fillmore’s Best

Charles always has his finger on the pulse of Brooklyn, East Flatbush, and Marine Park real estate. He is Vice President Division Manager for Fillmore and is also the office manager of Fillmore’s 2926 Avenue J office. His sales staff consists of 35 Realtors all living in and serving the Brooklyn community the ‘Fillmore way.’ Charles considers them to be “Fillmore’s Best.”

From 1999 to today, our Brooklyn Fillmore real estate office has broken sales records and won awards. It remains one of Brooklyn’s top real estate agencies. “We’re proudest of the extraordinary level of personalized service we bring to our clients. Our goal is and always will be to amaze our clients and customers with the quality of our services. They have my personal guarantee that they will not find a more complete and satisfying real estate service anywhere,” Charles says.

Born and raised in the Gravesend neighborhood of Brooklyn, Charles is a Brooklynite through and through who speaks “Brooklynese”! He attended Our Lady of Grace Elementary School, Abraham Lincoln High School, and Kingsborough Community College. Today, he is married to the love of his life and lives in the Marine Park area where he raised his two sons.

Charles’ firsthand knowledge of the Brooklyn real estate market and its neighborhoods is valuable when you’re looking to buy or sell your Brooklyn home. His 30+ years of experience as a Brooklyn real estate agent allows him to offer indispensable knowledge, integrity, and ability to you as a buyer or seller. He speaks your language. He works for home buyers and sellers and tries to advise and consult them in the best way he knows how. At the end of every day, no matter how things may have turned out, he feels great, because he always does his best for his clients and customers.

What Others Have to Say

Find out what others who have worked with Charles have to say about him here on his Testimonial Tree and visit his About Page.

Brooklyn’s Best Real Estate Agent is on Your Side

If you’re buying or selling Brooklyn real estate, you want a real estate agent who is on your side. You want someone who cares about this important decision as much as you do. You won’t find anyone who cares more than Charles D’Alessandro. Call your Brooklyn real estate professional today at 718-253-9600 ext 206 or email him at [email protected].

Remember, you and your family deserve the best in Brooklyn, Queens, and Staten Island!