How to Use Social Media to Sell a Home

Use social media

Selling a home takes a lot of work. Use social media with a great real estate agent like Charles D’Alessandro to help you sell your home!

Social media is controversial. It can be bad, but it isn’t all bad. In fact, social media does more good than bad. Yes, there are some who are addicted to social media. Others find it to be nothing more than an annoying distraction or a way to keep them from being productive. But a lot of good things can be bad for us especially when they’re done in excess, like eating healthful foods, sleeping, recreating, and even exercising, right? So, let’s talk about how to use social media for good purposes, and how to use it for the valuable tool that it is. It is good for plenty of things, like:

Using social media is the best way to reach a large group of people. And when used with a targeted keyword strategy combined with a great content strategy, you can even sell a home!

6 Steps to Use Social Media to Sell a Home

These lessons may seem difficult to grasp and do. I won’t smoke screen you. It will take a little bit of effort, but it is possible to sell your home using social media. This is how:

Step 1: Target Specific Keywords

Determine the words that will be commonly used by potential buyers in the search phrases they use when searching for real estate in Brooklyn. All of the content about your home being used online needs to be created with potential buyers in mind. Think like they think. Search like they will search. Use specific keywords.

Step 2: Create a Microsite on WordPress

I know. What’s a microsite, Charles? It is a website that helps you tell your unique story about your home for sale. It also serves as a platform for search engine optimization (SEO) and lead conversion. That means internet search engines will search for those keywords we discussed in Step 1 and will lead potential buyers to your home for sale on the internet. Other than flexibility and being widely used, there are three reasons why WordPress is definitely recommended for a microsite.

  1. It allows you to create a professional-looking website quickly
  2. It’s SEO-friendly
  3. It supports images and videos of your home, documents and social media widgets

Step 3: Build Campaigns for Every Major Social Media Platform and Service

This means use Twitter, Facebook, Google+, LinkedIn, and YouTube to make the masses aware of your Brooklyn home for sale. Blog about your home in Brooklyn. Create a Twitter account, Facebook page, Google+ page and a YouTube channel. There are Flickr, Picasa and Posterous accounts that you can use for your house, too. Creating multiple sources of photo, video and written content ensures your house will show up in any kind of search and on just about any website or service. Devote enough time to each social media source to make sure each one ranks No. 1 for your keywords in Google.

Step 4: Make it Personal

Typically sellers and buyers are discouraged from contacting each other in person. This prevents interactions that could hinder closing on the home. But because of the distance between people, social media allows personal interaction in regards to highlighting your home’s best features. What personal stories do you have to share about your home on Twitter, Facebook, YouTube and your WordPress blog? Share what you love about your Brooklyn home, inside and out! Everything shared from your point of view will make it become a home in a buyer’s eyes.

Step 5: Share Often and Be Consistent

Eighty percent of the success of social media is being consistent. Post about your home for sale regularly and consistently. This builds interest and followers over time. It also keeps you at the top in searches for your keywords.

Step 6: Don’t Use Social Media to Sell Your Home Alone

You might be tempted to use social media without hiring a real estate agent. But there’s one good reason why you shouldn’t do this alone. Social media is a time-consuming endeavor. Your real estate agent can effectively create compelling content on multiple platforms for you.

There’s no doubt about the work it takes to sell a home. If you choose to use social media to sell your home, you’ll be choosing to take on a lot of work. Just don’t do it alone. Hire Charles D’Alessandro. He will orchestrate the entire process from list to close and help you close a deal on your home successfully. You won’t find anyone who cares more about the sale of your Brooklyn home than Charles D’Alessandro. Call him, your Brooklyn real estate professional, today at (718) 253-9600 ext 206 or email him at [email protected].

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