Archive for the ‘Value of a Real Estate Agent’ Category

Does Your Agent Have Expert Marketing Skills?

Saturday, April 30th, 2016
Marketing skills

Hire a real estate agent who stands out from the competition. Hire someone who has expert marketing skills.

Remember the old days of marketing a home when a real estate agent could put up a sign in your front yard and buy an ad in your local newspaper? Marketing that way doesn’t work very well these days. Online activities have taken the world by storm, and to market well in today’s world your real estate agent must have expert online and offline marketing skills.

Since the housing financial crisis, competition among real estate agents has been heating up. Because the competition is fierce, real estate agents must set themselves apart from the crowd with expert online and offline marketing skills.

 Real estate agents must have online and offline marketing skills today

Working with a real estate agent is still key when buying or selling a home, but buyers are doing more work online before choosing an agent to work with. The National Association of Realtors conducted a study. Results from the study showed that 92% of buyers use the internet to begin their home search.

Is your real estate agent active online and offline? Are they social media savvy? If they are not active, engaging and networking online, YOU are missing out.

Investigate the online and offline marketing skills of your real estate agent. The following list marketing questions is extensive, but it will help you determine how well your real estate agent sets himself or herself apart from the crowd in today’s competitive market:

  • Do they have social media accounts on all the big networks – Facebook, Google+, LinkedIn, Twitter, Pinterest and Instagram? Do they interact with users, share great status updates and promote their clients’ properties on social media? Are they active on social media?
  • Are they reaching out to potential clients through ads on social media?
  • Visit their Pinterest boards. Do you see boards created for each one of their clients’ properties?
  • Are they easy to find in Google Search, Google Maps and Google+ because they set up a Google My Business account?
  • Are social sharing buttons added to their property pages? Is it easy for their home buyers to email and share properties online?
  • Are there testimonials from real, live people who endorse their services on their website and social networks?
  • Is their website attractive and user-friendly? Is the information on their website easy to access? Is the site easy to navigate?
  • Do they offer irresistible free content, like ebooks for example, to reach out to potential clients and to grow their real estate business?
  • Is their website mobile-friendly?
  • Is their contact information on every page of their website so that they are easy to contact? Is it eye-catching? Does it grab your attention?
  • Is there a shared scheduling app for you to schedule home tours and meetings with them?
  • Do they showcase the best that our Brooklyn area has to offer with high-quality, professional photos of Brooklyn, our landmarks, familiar sites in addition to their clients’ homes for sale?
  • Have they hired a professional photographer to take gorgeous photos of their clients’ properties?
  • Are comprehensive, enjoyable (not out dated) virtual tours of their clients’ properties available on their website?
  • Is there a short, cute, high-quality cartoon video that establishes their brand and showcases their personality? Or is there a video that features local Brooklyn landmarks or sites unique to Brooklyn? Maybe a video all about a small business owner in Brooklyn?
  • Have they partnered with local businesses?
  • Do they host webinars and create YouTube videos to share with potential clients on their website?
  • Do they host free seminars for home buyers?
  • Do they nurture their clients by interacting with clients based on their previous actions, such as attending an open house or a first-time homebuyer’s seminar, for example?
  • Do they have an awesome looking business card? Do they hand them out freely like coupons to a favorite New York pizza joint?
  • Do they sponsor local Brooklyn festivals, sports teams or school events? Getting their real estate business on t-shirts, pamphlets and flyers tells you they are working to stand out from the competition.
  • Have they got swag? (pens, pencils, bookmarkers, letter openers, t-shirts, keychains and other freebies that are branded with their real estate business)
  • Are they building client relationships with relevant email marketing? Do they send information about upcoming open houses, houses that recently listed, updates and such to subscribers via enewsletters?
  • Do they have a specific niche or target audience that they focus on taking care of? Charles’ niche is Baby Boomers, 50 years old and older.
  • Do they utilize postcards to reach out to potential buyers in addition to online marketing?
  • Do they showcase their knowledge about the current real estate market or how well Brooklyn is doing in local magazines or newspapers, for example?
  • Do they give a local care package or gifts to clients after home closings?
  • Are they building relationships with past buyers by staying in touch with anniversary cards, holiday cards and birthday cards?
  • Do they give incentives to clients for referrals to future homebuyers?

As you can see, to win the real estate marketing game you must hire a real estate agent who is working to stand out in today’s competitive market. They must have expert marketing skills both online and offline.

With over 30 years of experience marketing Brooklyn homes, I have the expert marketing skills needed to sell your home or help you find the home of your dreams. Call me, Charles D’Alessandro, your Brooklyn real estate agent with Fillmore Real Estate at (718) 253-9600 ext. 206 or email charles@brooklynrealestatesales.com today.

Could You Be Losing Money On The Sale Of Your Brooklyn Home?

Wednesday, September 30th, 2015
sale of your Brooklyn home

Don’t lose money on the sale of your Brooklyn home. Hire Brooklyn’s best – real estate agent, Charles D’Alessandro of Fillmore Real Estate!

Today’s real estate market is competitive. Houses are selling quickly. Some Real Estate Agents or Brokers are even taking offers before a house hits the real estate market! If your Brooklyn Real Estate Agent or Broker isn’t doing all they can for you, you could be losing money on the sale of your Brooklyn home.

The real estate market today is a seller’s market. This means there are more buyers than there are homes to buy. This also means competition, and the competition is fierce! It is imperative that you hire a Real Estate Agent or Broker you can trust to represent you well or risk losing money on the sale of your Brooklyn home.

Let’s put your Real Estate Agent or Broker you’ve hired to a test of quality. Ask yourself these questions:

  • Is your Real Estate Agent or Broker skilled, knowledgeable and experienced in the Brooklyn real estate market?
  • What do clients to say about your Real Estate Agent or Broker?
  • Has your Real Estate Agent or Broker received great testimonials from happy clients?
  • Have you read past Buyers’ and Sellers’ reviews about your Real Estate Agent or Broker? What are those reviews saying?
  • Does your Real Estate Agent’s or Broker’s track record show they act on behalf of and in their clients’ BEST interest?
  • What is your Real Estate Agent or Broker doing?
  • Is your Real Estate Agent or Broker marketing your property correctly?
  • Are they taking professional photos to market your property well?
  • Are they playing nice with others?
  • Does your Real Estate Agent or Broker spell out what they are going to do for you and the sale of your Brooklyn home and follow through with those carefully laid out plans?
  • Do you understand those strategic plans and the process of selling your Brooklyn home?
  • Has your Real Estate Agent or Broker thoroughly explained the changes in the closing process? Do you understand what is going on in the closing process?
  • Is your Real Estate Agent or Broker doing EVERYTHING they said they would?
  • Are you getting the most you can out of the sale of your house in today’s competitive market?
  • Is your Real Estate Agent or Broker proactive?
  • Are they doing all they can to get your house the proper exposure for the price you deserve?
  • Is your home being exposed to as many Buyers as possible?
  • Are other Real Estate Agents or Brokers showing your home?
  • Is your home getting lots of exposure before receiving offers?
  • Are you being proactive with your Real Estate Agent or Broker?

You trust that the Real Estate Agent or Broker you hired is proactively working for you and the sale of your Brooklyn home. This is the reason you are paying a higher commission. You deserve to get the most out of the sale of your home.

Take a look at your listing once it is up on the Brooklyn real estate market to see what Buyers are seeing. Don’t be timid. If you think your home isn’t represented correctly, make changes. If your Real Estate Agent or Broker isn’t doing all they can for you and the sale of your home for the price you deserve, you are at risk for losing money on the sale of your Brooklyn home.

Wake up. Pay attention. Be proactive. Don’t sell yourself short. Get the well-deserved value of your home, the most “bang for your buck”!  You don’t deserve to lose any money on the sale of your Brooklyn home.

There are a lot of knowledgeable and well-educated Real Estate Agents and Brokers out there who can get top dollar for your home. Charles D’Alessandro is one of those real estate agents. Contact Charles D’Alessandro Your Brooklyn real estate agent with Fillmore Real Estate. Call (718) 253-9600 ext 206 or email charles@brooklynrealestatesales.com today. With over 27 years of experience and expertise in Brooklyn, you can be confident about your best representation on the sale of your Brooklyn home.

Book Selling Your Home Does Not Have To Be Stressful Michael S ReinhardtThe sale of your Brooklyn home does NOT need to be stressful. Brooklyn attorney Michael S. Reinhardt, Esq. wrote the book “Selling Your Home Does Not Have To Be Stressful” to help sellers with the sale of their home. Contact me for your free copy!

Homebuyers Are Different in Brooklyn

Thursday, April 30th, 2015
Homebuyers are different

Homebuyers are different. To sell your home, you must understand the different types and their specific needs.

 Homebuyers are different in Brooklyn . There are basically two categories of homebuyers: Baby Boomers and those mysterious Millenials.

Millenials are today’s first-time homebuyers. They dominate today’s housing market. Baby Boomers are your trade-up homebuyers, down-sizers and empty nesters. Gaining an understanding of these two groups and the different types of buyers represented, will help you market the unique and special features of your home to appeal to buyer’s needs and help you sell your Brooklyn home.

Millenials know how to turn a profit on everything they touch. They are known for their research, assessments and decisions during the homebuying process. In the next 10-15 years we will see more for-sale-by-owner properties (FSBOs). Millenials will be selling their own homes, and they’ll be good at it. Millenials will be better at listing a property than most real estate agents will be. And because there will be such a great demand to accommodate FSBO sales, we will see technologies surface, helping Millenials do what real estate agents do for their clients.

So, what value does a real estate agent bring to the table now or in the future?

  1. A valuable real estate agent will not sell Brooklyn, just a specific neighborhood in Brooklyn. He won’t be a one-size-fits-all real estate professional. He’ll go deep into the neighborhood you’re interested in, not broadly into Brooklyn.
  2. A valuable real estate agent is completely transparent, all the time. What you see is what you get, no surprises. He draws no lines between himself personally or as a real estate professional. His values, work ethic and interests don’t change with the crowd. His honesty and transparency make him refined and successful.
  3. A valuable real estate agent hustles on your behalf, and then hustles some more. His skills as a buyer’s agent are sharp. This means he puts in the smart work for custom, automated property searches. He’ll find coming soon listings before they hit the market or before they even become coming soon listings (think neighborhood FB pages, etc).

It is for these valuable reasons more and more of today’s homebuyers choose to work with professional real estate agents. Selling a home without a real estate agent puts you at a great disadvantage.

As with all types of buyers, earning your trust is important. Everyone wants to work with  someone they trust, someone who will match them with the perfect home or sell their home. Charles D’Alessandro provides his clients with outstanding care by crunching the data, running reports, walking you through a contract, negotiating inspection repairs, etc. He hustles on your behalf exceeding your expectations. If you’re ready to list your home or buy the perfect home for the type of buyer you are, Charles D’Alessandro, your Brooklyn real estate agent with Fillmore Real Estate, is your agent. Contact Charles D’Alessandro at (718) 253-9600 ext 206 or email charles@brooklynrealestatesales.com. You can trust him for your home buying and selling needs.

Resource:

http://www.inman.com/2015/04/13/why-for-sale-by-millennial-is-the-future-of-the-industry/