As a Brooklyn real estate agent, I spend a lot of time rushing in and out of  Brooklyn homes. It’s easy for me to get caught up in the hustle-bustle of real estate transactions, and I forget to slow down to appreciate the pleasures of owning a home. So today, I want to take a moment to reflect on the home aspect of real estate.

My job (one I love) is to help people just like you find a house that suits their lives.  Once you move in, you make that house into a home.

Holiday Traditions

Your Brooklyn home is where you and your loved ones celebrate holidays and where you create and continue family traditions. Whether you deck the halls with layers of tinsel and wreaths or have the whole family over to spin Hanukkah dreidels, the spirit of the season comes from the energy of the people gathering together in your home.

Season of Family Warmth

While you’re making your famous sugar cookies or spiking your secret-recipe punch with extra holiday cheer, pause for a moment to enjoy the warmth and beauty of your Brooklyn home. My wish for you is that you live every day like it’s a holiday, being thankful and spending time with loved ones.

Happy Holidays!

May your home be filled with the joy of family and friends this holiday season. There’s truly no place like home for the holidays!

Hiring a real estate agent still gives you the best chance of selling your home

Are you Considering Selling Your Brooklyn Home for Sale by Owner ? Should you try to sell your home on your own as a Brooklyn home for sale by owner (FSBO)? The 2011 National Association of REALTORS® Profile of Home Buyers and Sellers has new information about FSBOs here is the Need to Know If  that can help you decide if you should try to sell your home without the help of a real estate professional.

Here are the top 4 facts you need to know if you’re considering selling your Brooklyn home for sale by owner:

1. It’s harder to sell your Brooklyn home for sale by owner in today’s market. FSBO transactions accounted for 10 percent of sales. That’s slightly above the record low of 9 percent in the 2010 study, but well below the record high of 20 percent set in 1987. The share of homes sold without professional representation has trended lower since 1997.
2. If you know someone who wants to buy your home, you’ll be more likely to be able to sell it on your own. Many FSBO properties are not sold on the open market. Factoring out private sales between parties who knew each other in advance, the actual number of homes sold on the open market without professional assistance was 6 percent.
3. If you’re good at attracting buyers, pricing your home and filling out paperwork, selling your  Brooklyn home for sale by owner may be the way to go. The most difficult tasks reported by unrepresented sellers are attracting potential buyers, getting the right price, and understanding and completing paperwork.
4. Hiring a real estate agent still gives you the best chance of selling your home. 89 percent of buyers used real estate agents and brokers. 7 percent bought directly from a builder, and 4 percent purchased a FSBO.

Ready to hire a real estate professional to get your home sold? If you’re thinking about selling your Brooklyn real estate and would like more tips on how to get it ready, please call Charles D’Alessandro Your Brooklyn real estate agent with Fillmore Real Estate a call at 718/253-9600 ext 206 or email me at [email protected], for more information and discover how I can help you.

The data from the 2011 National Association of REALTORS® Profile of Home Buyers and Sellers is now available. Here are the significant changes you need to know that will help you market your Brooklyn real estate and get it sold:

1. Most buyers are married: 64 percent of all buyers are married couples (up five percent from 2010), 18 percent are single women, 10 percent single men and 7 percent unmarried couples.
2. Your property is competing against 12 other homes: Buyers searched a median of 12 weeks and visited 12 homes, both unchanged from 2010.
3. Multiple bedrooms and bathrooms are preferred: The typical home had 3 bedrooms and 2 bathrooms.
4. Most buyers want single-family homes: 77 percent of respondents purchased a detached single-family home, 9 percent a condo and 8 percent a townhouse or rowhouse.
5. You need to promote your home to buyer’s agents: 60 percent of buyers working with real estate professionals were represented by a buyer’s agent.
6. Hire a Brooklyn real estate agent to sell your home: 87 percent of home buyers use real estate agents to find their home. 91 percent of buyers who used the Internet to search for a home purchased through a real estate agent.
7. Market your home online, with yard signs and at open houses: When buyers were asked where they first learned about the home they purchased, 40 percent said the Internet; 11 percent said a yard sign or open house.

Want to work with a Brooklyn real estate agent who knows how to market your home to get it sold? Let me show you my proven marketing plan. Schedule an appointment with me today by calling me at (718) 253-9600 ext 206 or emailing me at [email protected].

Does Your Brooklyn Home Have Curb Appeal?

As a seller preparing to sell your Brooklyn home, you may be busily emptying closets and painting walls, but don’t forget about the outside of your house. Home buying is emotional and, like many emotional reactions, it can be heavily impacted by first impressions.

Here are some suggestions on how to encourage love at first sight by increasing the curb appeal of your Brooklyn home:

Tidy up – You may be so used to seeing the crumbling stack of firewood by the garbage cans and the old paint cans by the shed that they fade into the landscape, but potential homeowners see the mess.  As you look at the outside of your house, think about what you can throw away or put out of sight. The broken swing on the tree actually takes away from the grandeur of that old oak.  An extra hint: Not everyone will enjoy the garden gnome collection as much as you do.

• Trim Everything – If the hedges under the front windows of your Brooklyn home are so unruly that they cover the windows, it’s past time to find the clippers.
• Repair the Front Walk – If you have crumbling cement or stepping stones that slide deeper into the mud with every raindrop, check into updating the front walk so that it is inviting, safe, and weed-free.
• Power-wash decks so they look fresh.
• Clean the gutters – Tiny maple trees in your gutters scream “Water damage!” to potential buyers.
• Paint – If the paint is peeling on the outside of your house, potential buyers go in wondering what the upkeep is like inside. Spend money before you put your home on the market to get a better sale price and quicker purchase. If you absolutely can’t afford to paint the whole house, consider painting the shutters and front door for a fresher look.
• Make Friends with Mulch – If your green thumb is actually brown, and your garden sports a post-apocalyptic motif, consider the wonders of mulch.  It covers up that patch under the oak where the grass won’t grow. Buy a few simple plants and mulch around them to achieve a calm canvas on which gardeners can imagine more complex plantings, while those with challenged gardening skills can envision easy maintenance.

The theme of all these tips is to create an image of your home as a place of order, calm and cleanliness; a place where prospective home buyers feel comfortable and cozy.

Whether you’re ready to sell or need more information before taking the plunge, I can help. Give Charles D’Alessandro Your Brooklyn real estate agent with Fillmore Real Estate a call at 718/253-9600 ext 206 or email me at [email protected]

If you are on the verge of buying Brooklyn real estate, you’ve probably heard the term Private Mortgage Insurance (PMI). Mortgage professionals talk about it a great deal, but you may be asking, “What is it exactly? And why should I care?”

Private Mortgage Insurance Defined

PMI is required by lenders if the down payment of a purchase is less than 20 percent of the home’s value. It protects the lender if the borrower defaults on the loan. It also makes the lender more apt to loan, even if the down payment is as low as 3%, because in the long run, the lender’s investment is protected.

You Pay For It

Unlike other types of insurance which you pay to protect your interest in an asset, you pay Private Mortgage Insurance to the mortgage company to protect its interest in your new Brooklyn real estate. (Note that PMI is not usually tax deductible. Check with a tax professional for details. )

Make It Go Away: PMI Can Be Terminated Once You’ve Paid Down Your Loan

Once you pay down your mortgage to the point where it hits the magical 80% of the original purchase price or appraised value, whichever is less, you can request cancellation of PMI. The Homeowners Protection Act requires that loans made after 1999 include notifications to the borrower when you arrive at this point in your payments.

Your PMI payments must be automatically canceled once you pay down your loan to 78%. At closing, and on a yearly basis, you should receive information from your lender about when you can request cancellation.

Whether you’re ready to buy Brooklyn real estate or need more information before taking the plunge, I can help. Give me a call today Charles D’Alessandro Your Brooklyn real estate agent with Fillmore Real Estate at 718/253-9600 ext 206 or email me at [email protected],

Should You Rent or Buy a Brooklyn Home?

If you’re sitting in your apartment right now thinking: I wish I could paint it, but my lease doesn’t allow it, maybe it’s time to talk to a Brooklyn real estate agent about purchasing a new home.  Before you rush off to the store to look at paint samples or, more importantly, sign on the dotted line of any mortgages, consider the pros and cons of buying.

Pros

1. Financial Investment: Given the gloomy news on foreclosure rates across the country, it is easy to forget that buying Brooklyn real estate is also a means of saving and investing.  The money you pay in rent to your landlord goes to your landlord; the money you put toward a mortgage goes toward building equity in your home.
2. Pride of Ownership: By buying a home, you will be able to paint the interior walls any color, renovate to your heart’s content, put nails in the walls and know that it is truly your territory. As a homeowner, you have a level of control over your environment that renters lack.
3. Putting Down Roots: Purchasing Brooklyn real estate is a commitment to a community, akin to staking a flag in the ground.  You’re not just passing through, if you own your own home.  Most mortgages are 15 to 30 years.  Certainly, you can sell before that time is up, but with closing and moving costs and an uncertain market, the era of flipping houses for fun and profit is at a close. Buying your first home may involve considerations on other long-term decisions such as where you want to raise your children.

Cons

1. Additional Expenses: Even if the mortgage you secure on your home is less than your current rent, home ownership comes with a lot of extra bills. You may not have considered the cost of yearly real estate taxes, insurance, repairs, and maintenance.  If your water heater dies as a renter, your landlord is required to replace it.  As a homeowner, you’re looking at the time and expense of getting it replaced yourself.
2. Less Flexibility: Rental leases often include provisions for leaving before the termination of the lease.  So, if you’ve decide to accept a job offer in Paris, while you might lose some money in security deposits, you can sever your connection relatively easily. That’s not the case with a mortgage.  You are responsible for the payment on the mortgage whether you live in your home, rent it out while you’re in Paris or leave it vacant. Buying [city] real estate is a serious, long-term commitment.
3. Less Time: With most apartments, someone else is raking the leaves, shoveling the snow, mowing the lawn, and replacing that broken water heater.  As a homeowner, those duties would fall to you or someone you hire to tend to those issues.

Whether you’re ready to stop renting and buy a home or you need more information before taking the plunge, I can help. Give me a call today Charles D’Alessandro Your Brooklyn real estate agent with Fillmore Real Estate at 718/253-9600 ext 206 or email me at [email protected]

How to Sell a Haunted Brooklyn House

With Halloween right around the corner, you’re probably planning costumes, decorating for fall and maybe becoming aware of eerie home happenings that you wouldn’t normally notice. While the prospect of living in a haunted home could be scary to some, the idea of selling spooked Brooklyn real estate might be even more horrifying!

Rumored ghosts and past suspicious incidents could result in your home being moved from buyers’ purchase lists to their black lists. If you or your neighbors believe your home is haunted, take the following ghost-busting tactics into consideration before you put it on the market.

Follow the law – If you think your home is haunted, consult with a Brooklyn real estate agent to ensure you’re following the law. Every state’s legal procedures are different. You could be obligated to notify potential buyers or face legal ramifications down the road — or you may not have to utter a word.

• Squash the rumors – If you don’t think your home is haunted but others do, it falls into the category of stigmatized property, which includes all houses with perceived problems. Talk openly and lightheartedly about the rumored problems, and put an end to scary stories. Also, host a ton of open houses so buyers can experience the home’s aura for themselves.
• Seek out professional haunting help – Believe it or not, some mediums make a living from clearing houses of negative energy, ghosts or whatever you want to call the eerie feeling people get inside your home. If your Brooklyn real estate agent can tout that you’ve had your home cleansed of negative energy by professionals, you might be one step closer to a closing date.
• Reduce and be rid – You might just have to bite the bullet and reduce the price drastically. The goal is to entice an investor who isn’t planning on actually living in the home, but has other plans for it.

If the cat’s out of the bag about your home for sale being haunted, please call me at Charles D’Alessandro Your Brooklyn real estate agent with Fillmore Real Estate at 718/253-9600 ext 206 or email me at [email protected], for more ghost-busting information.

Flyers, open houses and stagnant real estate websites don’t cut it anymore. Property buyers and sellers are more technologically savvy than they’ve ever been, and they rely on social media’s instant communication forums for information, advice, suggestions and reviews to guide their decision-making processes.

Real estate agents’ roles within the industry have evolved — they’re no longer just gatekeepers.  Now, they need to be interpreters between their clients and the constant stream of social media information.

To determine if a  Brooklyn  real estate agent is socially savvy online, ask the following questions:

Strategy – Before signing a listing agreement with an agent, find out what marketing strategies he or she usually implements. Is he or she using any social media platforms to promote their properties or gather feedback from buyers?

• Following – Ask about how many people and organizations he or she reaches on a regular basis. The number of Facebook “Likes” or Twitter followers is a direct correlation to how many people could be exposed to your Brooklyn home for sale.
• Activity – Ask how often he or she updates and posts on social media sites. Having 2,000 followers means nothing if the agent isn’t active on the social media site. A constant flow of information and communication is essential to effectively promote a property. If he or she just has a stagnant Facebook page with a biography on it, that doesn’t benefit you in any way.

From sending out tweets about houses for sale to posting new listings on Facebook walls, social media platforms are one of the quickest and most targeted ways to reach potential buyers. To achieve your real estate goals, seek out a Brooklyn real estate agent who uses social media as a tool to build loyal followers and promote properties.

If you’re looking for a Brooklyn real estate agent who successfully uses social media as a marketing tool, call me at (718) 253-9600 ext 206 or email me at [email protected]